Office of Outdoor Recreation Website A new online home, the Office of Outdoor Recreation website is full of resources for you, including the Outdoor Business Directory. Find research, educational webinars, the popular Outdoors COVID-19 Toolkit, and ways to engage with the Office. Find us now at: outdoorrecreation.wi.gov. Outdoor Business Directory For the very first time, the outdoor recreation industry is united by a single comprehensive directory. The new Outdoor Business Directory exists to connect outdoor recreation-related businesses, manufacturers, organizations, agencies, and entities who make up the outdoor recreation industry in Wisconsin. Highlighting Wisconsin’s large and diverse outdoor industry, the directory [...]
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By RV Staff Kampgrounds of America (KOA) sent its President and CEO Toby O’Rourke on a satellite media tour to share findings from the 2021 North American Camping Report and talk continuing camping popularity. O’Rourke’s journey completed April 21. Appearing live from the Greensborough KOA Holiday at Lake Oconee near Atlanta, she kicked off the camping season by participating in 29 interviews with U.S. media outlets. “Camping saw a big increase in interest during the pandemic as people wanted to safely reduce stress,” O’Rourke said during the interviews. “We estimate over 48 million households went camping last year including 10 [...]
By: RV Industry Association Staff New data into the motivation and trip preferences of people who purchased RVs since the onset of the pandemic reveal trends towards shorter trips and a preference for state parks. Less than one-third of new RV owners took trips more than 300 miles in length. Rather, the majority of new buyers (54%) opted to stay closer to home with trips under 200 miles. With this preference to stay closer to home, it is not surprising that state parks and recreation area campgrounds topped the list of ideal campgrounds for this group of new buyers. RV [...]
“Dealer advertising” is a broad term, and it includes any messages presented to the public promoting a product or a service. This means that messages posted to public social media accounts—Facebook, Twitter, YouTube, Instagram, and others—face the same scrutiny as print or website advertising. Required Disclosures Social media focuses on using short messages to grab consumers’ attention, but you still need to provide proper disclosures and avoid crafting your message in a way that is deceptive or misleading. You can meet the requirements of the law in one of two ways: List all required disclosures within the body of the [...]